Expert discussion on the evolution of IT live at ETM


In today’s podcast by ETM – a website and magazine for IT executives – host Chiara Dichiera is joined by John McNamara, the head of global partner marketing  for ServiceNow to discuss the evolution of IT trends. As technology products develop so do the consumer’s expectations of what that product can do.


In this podcast, Steve discusses the “consumerization of IT” – how technology has been tailored towards consumer’s needs, with very little to no training involved in using the product.   


He also elaborates on the evolution of technology platforms – the IT 1.0, then  IT 2.0, and today’s IT 3.0, a steady transition which slowly put the businesses’ and consumers’ needs first rather than the technology. 


The constant technological evolution has seen defining products such as large desktop PCs, the explosion of the Internet, laptops to today’s iPads and other mobile devices. All these points are summarized in this intellectually-stimulating podcast with John.  


ServiceNow is an IT solutions group helping organizations transform the way IT delivers business value to end-users. 

The podcast is available to download free at: 


The podcast is an insightful analysis into the changeable trends of IT products, including areas covering:


The consumerization of IT 


The history of IT 1.0 and 2.0, and today’s 3.0 


ServiceNow’s services 


ServiceNow case study


Technology mobility 


In the podcast John McNamara said: “The IT 3.0 world leverages the social community to reduce cost, improve responsiveness and tie together people, process and technology.”

He also mentioned: “Instead of people having to learn to use IT systems, IT systems have evolved to work in the way that people would expect with little or no training.”


For more information and topical IT related podcasts visit


About ETM 


Enterprise Technology Management (ETM) provides enterprise strategy for technology – specifically IT business strategy. We do this through our extensive multi-media marketing platform dedicated to provide CIO’s and IT executives with a valuable knowledge source.

By working with the leading minds in the business technology industry, ETM delivers analyst articles, interviews with industry thought leaders, and practical business advice.

ETM is an interactive community used by CIO’s and other high-level IT executives to connect on key issues and business challenges. IT professionals use ETM as their strategic resource for market intelligence, analysis, research and decision making. 


Contact details

Pinar Gencturk

Managing Editor, ETM

+44 207 148 5152 |