Heiler Software Client Kramp receives Ventana Research Leadership Award 2011


Ventana Research has announced the results of their 6th annual 2011 Leadership Awards. Heiler Software wins Ventana Research 2011 Leadership Award, while Heiler Software client Kramp is named a Leader for their Product Information Management (PIM) initiative. 


Heiler Software, a leading provider of Product Information management (PIM) solutions, did submit their customer case study with Kramp. Kramp, based in The Netherlands, is Europe’s largest retailer of accessories and spare parts for motorized equipment, agricultural and construction machines. The company’s business model and e-commerce strategy is exemplary. 


"Ventana Research selected Kramp Group for a Leadership Award for its use of Heiler Software. Kramp achieved success with Heiler’s product information management software providing the ability introduce new products to the market in a cost effective manner, and on a timely basis” said Mark Smith - CEO and Chief Research Officer at Ventana Research. Heiler and Kramp receive awards in the category of “Supply & Service Excellence” due to their endless aisle (long tail) strategy to develop and administrate an extremely large range of goods. 


The Leadership Awards have become a tradition delivered annually by the research team at Ventana Research, which through its benchmark research, on-demand advisory and education continues to pioneer how organizations can become efficient and effective in their business. As part of the scoring process and methodology, Ventana Research examined the submissions to evaluate the nominated organization’s use of people, processes, information and technology, the best practices it developed, the degree of team involvement, the impact the project had on the business and the values realized.