Podcast

The future is video

Unified Communications
Participating Company: 
Nemertes Research Group
Participating Company: 
ACT Conferencing
Participating Company: 
Vidyo
Participating Company: 
Tandberg (Cisco)
Participating Analyst: 
Irwin Lazar
Participating Analyst: 
Mike Baird
Participating Analyst: 
Eric Le Guiniec
Participating Analyst: 
Gary Iles

 

Video conferencing is popular technology, and it seems as if we’re finally at the point where it will be a daily activity for both personal and business use. Irwin Lazar (Nemertes Research) is joined in this panel podcast by Gary Iles (ACT Conferencing), Eric Le Guiniec (Vidyo Inc.) and Mike Baird (Cisco), three industry experts with both the knowledge and the solutions to help successfully manage video conferencing and implementation.

Irwin: “Let’s get an insight into each perspective of the video conferencing market today. Where do you see interest growing, what types of video conferencing applications are you seeing, and where are the red hot areas in video conferencing today?”

Gary: “I really think we’re at the advent of becoming a “Jetsons” society. We’re seeing video move toward a more predominant mode of communication across a number of different fronts, and we’re seeing it used for both real-time conversations as well as streaming and archived content—YouTube being a prevalent example. Video is permeating not only the desktop but room rentals as well as mobile devices. Cisco Cius and the iPad are certainly examples of where video will be going to mobile devices. The launch of the new iPhone recently drew a lot of interest based on the camera being on the front, enabling video chat. So I think there’s a tremendous amount of interest and it’s a really broad brush extending across the board.”

Eric: “This is true, and we’re seeing a growing interest in this type of solution across the board from very small companies up to very large accounts. There is a general consensus on the fact that people are willing to deploy complete solutions from mobile to rooms, and they also want to deploy that to the desk. But something absolutely critical in our view is that people are not ready to compromise on quality. They want to have extremely high quality when it comes to video or latency. I think that video conferencing didn’t take off during the past year because the quality wasn’t there, and people aren’t ready to compromise so they go back to using their phone. But if it is high-quality from any type of device, as Gary said, they will move forward with that type of solution because it’s a much more effective way to communicate with people, rather than just the phone.”

Mike: “I echo Gary and Eric’s thoughts. This really is an exciting time to be in video. We’re seeing double digit growth across all areas of the business and when you think about that in light of the sluggish global economy, it’s really saying something. We’re on the verge of significant growth going forward and it’s the convergence of available bandwidth quality all over the place, and very good usability in the various solutions out there, all of which we think will lead to a period of significant growth as more and more users adopt it. We see this across all types of business as well, whether that be infrastructure products for management aspects, bridging technologies and so on, but also more and more interest in personal endpoints of all shapes and sizes from devices like the iPhone to desktop systems, and it’s certainly on high-end immersive things as well.”