White paper

Business Intelligence Applications Overview

Business Intelligence
Participating Company: 
Participating Analyst: 
ETM analyst

Companies in every industry rely on information to make decisions. Often, the information they need is difficult to obtain because it either does not reside in their departmental systems or is fragmented across different applications. Although company functions such as sales, marketing, operations, finances, and human resources are interconnected, the data they procduce and store is not.