White paper

Customer Innovation Guide Effective Community Building

Business Intelligence
Participating Company: 
Patricia Seybold Group
Participating Analyst: 
ETM analyst

Have You Taken the Third Step towards Customer-Led Innovation? In my book, Outside Innovation: How Your Customers Will Co-Design Your Company’s Future, we specify the five steps to customer innovation:

Identify and Study Lead Customers

Provide Customers with Tools to Use to Reach Their Desired Outcomes

Nurture Customer Communities

Empower Customers to Strut Their Stuff

Open Up Your Products; Let Customers Engage in Peer Production