White paper

Market Watch

Participating Analyst: 
ETM analyst

Everybody would like to be well informed. About competitors, users, clients, technology, suppliers, legislation, etc.

But keeping track of all information sources, distilling the information to address the key business issues and being able to retrieve the right information when required is a big challenge.

The traditional approach of either do-it-yourself, ad-hoc when needed or asking junior staff or assistants to add this to their normal duties does not guarantee comprehensive coverage, focus on key issues and most importantly ease of retrieval in the future when you urgently need to support some proposal or inform some decision.

The answer is to create a dedicated team of researchers to do this who know how to search for the information, distil it to address real issues and create a database for long term access and retrieval. A tall order and you are unlikely to obtain a budget purely for this.