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One Version of the Truth 2.0: Are Your Decisions Based on Reality

Business Intelligence
Participating Company: 
Aberdeen Group
Participating Analyst: 
ETM analyst

Aberdeen benchmarked survey respondents into three groups. 1) Best-in-Class companies who are performing in the top 20% of all respondents across multiple business metrics; 2) Industry Average companies, performing in the middle 50%; and 3) Laggard companies who are
performing in the bottom 30%.